ASA Selection

ASA Selection is a brand that produces ceramics and design items from Germany. The brand was founded over 30 years ago in the town of Hoehr-Grenzhausen. The company is one of the leaders in the ceramics industry. The key to its success is the unchanging philosophy of the company's founder and designer, Yvonne Schubkegel: to use simple shapes and colors from the very beginning. The brand's philosophy is "Simple things are beautiful – beauty is in simplicity."

ASA Selection products, with their sophistication, simplicity, and modern design, make a great accent in any interior. The product designs feature distinct yet simple shapes and perfectly complement dining and living areas in any home.

The brand offers a wide range of plates, cutlery, and other tableware. For making dishes and cutlery, the brand uses raw materials such as clay, ceramics, porcelain, fine porcelain, glass, and wood. Most products are handmade.

In an overcrowded world and mass production, quality and design are essential factors. The ASA Selection brand and design combine the idea of high quality and refined design. Decades of knowledge about the origin and capabilities of raw materials allow continuous improvement. This creates unique products from natural raw materials that always meet authenticity and sustainability.