ASA Selection is a brand that produces ceramic and design goods from Germany. The brand was founded more than 30 years ago in Hoehr-Grenzhausen. The company is one of the leaders in the ceramic industry. The key to its success is the constant philosophy of the company's founder and designer Yvonne Schubkegel: to use simple shapes and colors from the very beginning. The brand's philosophy is ""Simple things are beautiful - the beauty lies in the simple"".

ASA Selection products with their sophistication, simplicity and modern design are a great accent in any interior. Product designs have distinct, but simple shapes and will perfectly complement the dining and living area of any home.

The brand has a wide range of plates, cutlery and other utensils. The brand uses raw materials such as clay, ceramics, porcelain, fine porcelain, glass and wood to make dishes and cutlery. Most items are handmade.

In a crowded world and mass production, quality and design are essential factors. The ASA Selection brand and design combine the idea of high quality and sophisticated design. Decades of knowledge about the origin of raw materials and their capabilities allow us to continue to improve them all the time. In this way, unique products are created from natural raw materials, which always correspond to authenticity and sustainability.